Many people have for a long time wondered how possible it can be featuring on the top list of the search results of a search engine such as Google. With the latest changes in Google’s algorithms, some of the practices that worked sometime back are now being locked out. There have also emerged new trends and techniques that are effective in ensuring that one joins the top in the search results.
In order to target the right audience, map locations have become of great importance nowadays. This is because the search engine that one is using will give the visitors results that are related to your locations. This means that all those people who search for content related to your business and they are close to your geographical region will find your content in the top results. This enhances your visibility to these people. In order to achieve this too, one requires to hire a Vancouver SEO agency that will offer these optimization services for you.
Some of the best practices involve
” Competing a Google+ local page
If one wants to set up their Google+ local page, it is a simple and easy process. Google usually does not extract information about a website; they usually get this information from the Google+ local business pages. When setting up these pages, one needs to pay attention to a number of rules. One of the rules is to ensure that for every location, one creates a single page. If one defies this rule and creates more than one, their rankings could be affected and this can hurt their appearance on the search results. One should also select the right categories to use such as the yellow pages. Irrelevant categories are against the terms of service of the Google search engine and one could be penalized for using them.
” Make your NAP consistent
NAP stands for name, address and place. This information is very crucial when it comes to enhancing the search results in an engine. When it comes to optimizing for local SEO, this is the information that ensures the search engine you are using identifies and knows who you are and what you do. When Google is displaying the results related to your content, they will always check for information first so that they can be sure they are feeding the consumer with correct and accurate information. This is the reason why your NAP should also be correct throughout so that consistency can be achieved.
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” Different services for each page and locations
In case your business offers different kinds of services which are also situated in separate locations, it would be desirable to give each of the service a separate web page. This will ensure that you optimize for each of the pages differently to match the competition of their locations. Such operations require the services of a Vancouver local SEO expert who have experience on these practices.