Google carried out an algorithm update recently. This means that some of the rules it had earlier have changed and some things that may have applied before no longer do. If one fails to realize this, they might end up being locked out. One of Google’s algorithm update named pigeon has changed some of the rules that used to work before. Google places and citations have been on the rise recently including on sight signals and links.
Hiring a Vancouver SEO company to do a local SEO optimization for you can do the trick. Rather than wasting time fooling around with the Google search engine, these people will work towards making your site better by making the experience of your user awesome.
Below are some strategies they will make use of:
• Accurate business citations
A citation involves a couple of things. These include the name of the company, the name, address and place. Basically, a citation involves all the information that will aid the search engine you are using to know exactly who you are. This is because there may be many firms or organizations sharing similar information as you which will make it difficult to know which is which. This involves ensuring that all the information has been filled out correctly. The name, address and map location should be consistent in all your listings
• Create local places pages
This means that one has created a local business page for the search engine that they decide to use. In case they are using more than one, the local business page should exist in every one of them. In order to come up with this one, one needs to fill out information about their businesses such as their phone addresses, their map locations among other details so that they can get started with their accounts. This information is quite important to the search engine since it is the one that is use to enhance your site visibility.
• Optimize and categorize your page
This involves uploading important data such as the hours that you operate and a list of the services that your company offers. Uploading of relevant photos is also important to enhance the user experience of the visitors who enter your site. Involving the services of a Vancouver local SEO expert will ensure that you receive quality services that will optimize your site. Categorizing is an important way of optimizing for local search. Many of the search engines usually do not display a business in case it has not been categorized.
• Online reviews
Many studies have shown that search engines such as Google look at reviews to as a factor which affects how they rank your site. Reviews also enable visitors to decide the link they wish click and view the contents that they are looking for.